“Make It OK”

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Project Goals

To reduce the stigma of mental illness by ending the silence and promoting caring conversations. Stigma is a set of negative and often unfair beliefs that a society has about something.

Project Description

Sponsored by HealthPartners and Regions Hospital Foundation, “Make It OK” was launched in 2013. Partners include the Minnesota Chapter of the National Alliance on Mental Illness and Twin Cities Public Television (TPT). More than 80,000 people have visited makeitok.org, which includes videos of personal stories of people living with a mental illness, as well as information and tips on how to talk about mental illnesses. Five “Make It OK” documentaries on Twin Cities Public Television won a Board of Governors Emmy® Award in 2014.

In 2018, HealthPartners added the ability for visitors to share their personal experiences with mental health stigmas on MakeItOK.org. HealthPartners also continued funding for a 0.5 FTE staff person to help community organizations implement their local “Make It OK” campaigns.

Work is progressing to engage the Minnesota State Baptist Convention, a prominent African American faith group representing 28 African American churches in Minnesota. At the 134th National Baptist Convention in September 2018, HealthPartners was recognized for its outstanding work in developing “Make It OK” and reaching out to Minnesota’s African American churches.

Entities Involved

NAMI and a steering committee of community members, community-based organizations and public health. Washington Co., Dakota Co., Goodhue Co., Arrowhead Health Alliance, Northland Healthy Minds, Anderson Corporation, Red Wing Shoes, Crow Wing Energized/Brainerd Lakes Region, Polk County (WI), Hutchinson and McLeod County Public Health, and the State of Iowa.

How Health Plans Support the Project

HealthPartners sponsors the program. In October 2018, HealthPartners Institute completed a two-year IMPACT Survey study of over 6,500 participants.

Additional Information



Marna Canterbury

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