Job Title: Director of Communications & Public Relations


The Director of Communications and Public Relations leads strategic communications for the Minnesota Council of Health Plans (Council). The Director works with Council staff and committees comprised of health plan leaders to plan, implement and evaluate strategies in support of the Council’s goals, including demonstrating the value Minnesota's non-profit health plans deliver to Minnesotans. This is a full-time, permanent position which includes a generous benefit package. The Director may work primarily remotely with on-site work and meeting attendance (in St. Paul, MN and other locations in MN) expected on occasion.

Organization Name: Minnesota Council of Health Plans

Compensation Range: Salary is $120,000; commensurate with experience. This position is also eligible for a 10% performance bonus each fiscal year.


The Minnesota Council of Health Plans has worked for more than 30 years to improve care for everyone. We work with local nonprofit health insurance companies to make sure Minnesotans get the care they need, today and in the future. Whether you get insurance through work, buy it on your own, or receive services through Medicare or Medicaid, our members help you access and pay for high-quality care. Information on the Council’s Collaborative Plan can be found at

Essential Functions and Responsibilities:

Communications Strategy Development and Member Alignment:

  • Develop an effective communications plan that delivers on Council goals through earned media as well as social/owned channels.
  • Collaborate with key Council committees and gain consensus on communications strategies.
  • Identify media opportunities that elevate Council messaging and align with goals and capacity.

Campaign Implementation:

  • Create and distribute content as outlined in communication plan, in partnership with vendors as appropriate.
  • Translate complex industry-speak into audience-appropriate communication.
  • Work with Council’s website host to ensure optimal website functionality.
  • Manage Council social media activity in support of strategic plan.

Media and Partner Relations:

  • Serve as the Council’s primary contact/spokesperson for media.
  • Prepare messages and talking points, consulting with staff and member plans as needed to ensure alignment.
  • Nurture strong relationships with media, potential partners and third-party spokespersons (i.e., health care organizations, business groups, etc.)
  • Monitor relevant news activity; provide Minnesota-specific context; correct errors and respond as appropriate.

Committee and Board Support:

  • Facilitate Council’s Communications Committee meetings.
  • Ensure all PR/media relations initiatives support shared priorities of all Council members.
    • Develop agendas in collaboration with committee chairs.
    • Provide relevant context/updates from Council staff and other committees.
    • Distribute meeting notes including a recap of decisions and next steps.
  • Attend and participate in other committee meetings as necessary to provide communication context/counsel.

Required Qualifications:
  • At least eight years of experience in communications, marketing, or media relations with a strong record of success in earned placements through proactive and reactive engagement with journalists.
  • Excellent critical thinking, self-direction, writing and verbal communication skills.
  • Ability to work well under pressure and enjoy a fast-paced unpredictable environment.
  • Demonstrated ability to develop and maintain professional relationships in complex situations.
  • General knowledge of Minnesota health care policy and practices.
  • Strong data skills to compile and assess new information.

Preferred Qualifications:
  • Ten or more years of experience working in communications, marketing or media relations.
  • Trade association experience.
  • Knowledge of the legislative process.
  • Strong interest in or experience working with government relations, law, health care and public policy experts.
  • Experience with health insurance plans, federal or state agencies or developing health policy.

To apply please send a cover letter and resume to . Applications will be accepted until October 7, 2022.

Share This